Reboot Scholars.
A searchable microsite celebrating the graduates behind Reboot Representation's mission to double the number of Black, Latina and Native American women earning computing degrees.
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Challenge
(01)
Reboot hit a landmark goal. The people behind it were invisible.
Reboot Representation set out to double the number of Black, Latina and Native American women graduating with computing degrees by 2025 — and did it. But the achievement lived in impact reports and coalition decks. The brief was to give it faces: show the real people behind the numbers, and connect them to the work that continues after graduation.
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Solution
(02)
A yearbook the scholars could fill in themselves.
We designed a searchable microsite built into Reboot's existing site. Profile tiles carry a photo, school and major, opening into full profiles with a LinkedIn link and each graduate's advice to the Class of 2026. An A–Z filter and search meant no endless scrolling. Every profile has its own share card with auto-generated meta text, so graduates could post themselves rather than wait to be featured. A self-serve submission form let scholars add their own profile, with a confirmation flow handling the rest. Designed against Reboot's Scholars brand guide and handed to development to build into their existing WordPress theme.
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Result
(03)
Live in time for graduation season — and still running.
The page launched in June 2025 and became the destination Reboot's marketing partners pointed to in paid and social campaigns. Scholars submitted their own profiles through the form. Reboot has since brought us back for further work.
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